TIMELESS CONFIDENCE

Designing for lovers of tradition who need a dash of modern.

• Guardians of our sacred, time-honored rituals.
• They command respect through their adherence to principles and discipline, helping them maintain a steady course amidst turbulent times.
• Preserving values that have withstood the test of time is a tall task, even as it provides a sense of purpose and grounding.
• However, their rigid adherence to tradition can lead to conflict internally or with others during periods that require progress. The goal here is to find balance between maintaining the status quo and adapting a changing world.
  

THE GOAL

Embody values of style, grace, and poise and integrating current style trends.

• Ensembles convey refined taste and understated sophistication. ‍
• Neoclassicism inspired elegant silhouettes of balance, proportion, harmony. ‍
• Use Art Deco's clean lines and geometry to emphasize appreciation for structure, discipline, and enduring classic design.‍
• Convey quiet authority via rich, deep hues like navy, burgundy, forest green — and neutral tones like ivory, taupe, and gray. ‍
• Use quality textiles like fine wool, silk, cashmere, linen, with fitted silhouettes tailored impeccably.
• Reflect ability to balance tradition and adaptability with subtle modern updates.
• Pieces should be easily dressed up or down using layering for versatility.  

TRADITION WARNINGS

This Summer Season

Overview

• Right from the start, a Custodian type, finds themself in the face of change, needing to reconcile deep reverence for tradition with a need to embrace flexibility.
• The difficulty here is understandable, as these personalities are the guardians of established norms, time-honored rituals, and structure that withstand the test of time.

Early Summer

• We begin focused on maintaining order and discipline, encouraged by Saturn and Venus providing a grounding energy, helping us to uphold values and customs.
• However, we can see the need for adaptation and growth surfacing, challenging us with a need to find a new balance between tradition and modernity.

Mid Summer

• Social dynamics become more nuanced mid-season.
• We find ourselves standing with tradition while examining new ideas and perspectives, sort of like shopping for the perfect tie, we must find the appropriate modernity to integrate.
• It is a period of deep personal growth and chance to refine our approach to upholding tradition.

Late Summer

• Despite challenges, and despite commitments to preserving established norms, the opposition between Saturn and the Sun highlights the importance of balancing reverence for the past with the ability to navigate the present.
• A Custodian’s ability to provide stability and order is matched by a growing awareness of the need for flexibility.