Season Trends
A Major Shift In Fit
Trend Insights
Lookbook 2024 Summer
The big story is certainly changing up the norms for fit. Let's breakdown the fashion themes of Summer 2024 that are able to make this happen.
This isn't some "oh, the 90's / 80s / 1820s are coming back in style" shift in owning a proper wardrobe — and you better believe this shift is going to last for longer than a few seasons. This is a lot like the very sudden shift from decades of minimalism to [the current epic era of] maximalism. Things will be like this for a while.
Focus on Silhouette — creating novel looks here means you're pulling off the proper fit well.
Notable Themes & Trends
Most of these are for creating interesting silhouettes — we'll start with those and then work into other tactics, some of which include combining different patterns, color-blocking, adding texture in the form of embroidery, natural fabrics, lace, mesh, and generally mix-and-matching these various tactics.
Oversized & Boxy
Billowing and flow is a trend, too. But here we're looking for structured, clean lines. Often paired with minimalism.
Minimalism & Scandinavian Design create clean, simple, but functional ergonomic shapes using a muted calming palette. Accessories are streamlined so as to also be minimal.
The female model especially exemplifies the go-to silhouette across textiles and garments.
She is wearing wide leg trousers with a blouse that has flowing sleeves (or sometimes will be paired with a top that is intentionally much tighter). The male is wearing a band collar which helps minimize the accessories. Cropped trousers for men are another frequent go-to.
These can be bold and relaxed fits — they don't need to be minimalistic.
Metallic, iridescent, and holographic materials — you’ll hate it until you love it
Metallic, holographic, iridescent or other "tech" textiles are popular as well, here doubling down by color blocking the metallic silver.
Eventually we start to loose the structure but maintain a lot of the other size themes. Floral patterns and soft, natural fabrics are common like satin, silk, cashmere, and linen.
This continues all the way to the most bohemian of possible similar tactics for creating this novel silhouette. The ruffles or a poet blouse are common options.
And kimonos are extremely popular.
Natural Fibers Only
Textured fabrics like tunics and all the natural, breezy linen are prevalent.
Sticking with this theme and similar silhouette, a more casual approach. The male wearing linen and the female wearing fringe kimono and chiffon or layered maxi skirts.
These trends continue across other textiles, textures, and, here, bring in another novel silhouette tactic.
Asymmetrical Angles
Angles and asymmetry along with diagonal and askew cuts or off-shoulder garments can push the silhouette into slightly new territory.
Here, while the male model wears diagonally cut garments and oversized cardigan, the female model wears slightly more polished wide-leg, high waisted trousers and pairs it with a common style of top except here her's is particularly unique in being completely lace.
Before we continue deeper into the more polished look, we see a lot of asymmetrical dresses and skirts.
A-line cut dresses. Again, for the men, linen trousers, usually cropped high, and some form of male gladiator sandals. Patterns on patterns on patterns.
Heavy Knit & Other Textures
A lot of heavy knit, embroidery, embellishments, and textured natural textiles to add texture much like the use of lace and mesh.
Here they both have very distinct novel silhouettes even as tactics have shifted. The 5" to 7" inseam shorts for men, worn tight, and paired with oversized garments like the knit, askew sweater here.
Also note the many textures on the females arms and blouse.
Loose Flowing Garments
An ethereal silhouette.
Fully having lost structure, we see a lot of sheer and chiffon, both following other tactics we've covered here.
A similar approach here — reversing the age-old large bottoms and smaller top for the male.
Similar approach here though we're mixing in some color-blocking, some footwear — lace up boots are very in — and unique accessories like hats.
Never fedoras, but a panama hat is a great choice.
Flowing and Billowing
Ethereal and comfortable styles.
Here we shift tactics, keeping the billowy, large nature on top, but wearing unique textiles and embellishments like the jacquard slacks the male model wears, and the green stretch velvet with gold embellishments the female model wears.
We could post other high quality textiles and lowing garments for days, but moving along. We continue to see more —
Gender Fluid or Androgynous Looks
In this instance they're wearing it in a very art-smart way, with a Bauhaus feel.
Deconstructed vests, denim, you name it — because, yes I bought these with those threads exposed
In addition to natural textured textiles, deconstruction is popular. And we continue to see men embracing the skin exposed, objectification role, which women seem happy to capitalize on by exploring a full variety of conservative and ... not ... looks.
